{"id":514,"date":"2026-04-26T22:26:14","date_gmt":"2026-04-26T22:26:14","guid":{"rendered":"https:\/\/sophiadewitt.com\/?post_type=writings&p=514"},"modified":"2026-04-27T18:09:13","modified_gmt":"2026-04-27T18:09:13","slug":"beyond-the-finish-line-visitor-study-plan-for-the-membership-program","status":"publish","type":"writings","link":"https:\/\/sophiadewitt.com\/?writings=beyond-the-finish-line-visitor-study-plan-for-the-membership-program","title":{"rendered":"Beyond the Finish Line: Visitor Study Plan for the Membership Program"},"content":{"rendered":"\n
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Developed as part of my Museum and Audiences course, this visitor plan study was created to help the Indianapolis Motor Speedway Museum better understand and continue to grow its membership program. Working through the lens of audience research, this project pushed me to think critically about how museums build lasting relationships with their most dedicated visitors and what it takes to keep them engaged beyond their first visit <\/p>\n<\/div>\n\n\n\n

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